Campaign Operations

Locosan Ceramic Studio

Production status

1
Pre-ProductionResearch, the story brief, and the channel plan
2
ProductionNative copy, key art, and the type-led reel
3
Post-ProductionDistribution across every channel, logged live
THE IMC MACHINEPress & Distribution Sheet

Distribution Record

Posted under Good Creative Media.

#ChannelTypeMedia ReachStatusPostedLink
1Press Release - EmailEarned Mediaapproximately 12M combined (SA outlets)PendingScheduled
2EventbriteEvent ListingEventbrite SAPendingScheduled
3Facebook - FeedSocialOwned Facebook audiencePendingScheduled
4Instagram - FeedSocialOwned Instagram audiencePendingScheduled
5YouTube - ShortSocialOwned YouTube audiencePendingScheduled
6LinkedInSocialOwned LinkedIn audiencePendingScheduled
7Do210 CalendarCalendarapproximately 54K followersPendingScheduled
8TPR Community CalendarCalendarapproximately 80K weekly listenersPendingScheduled
9San Antonio CurrentCalendarapproximately 933K monthly readersPendingScheduled
10Evvnt CalendarCalendarSyndicated networkPendingScheduled
11Press Page (Owned Web)Owned WebGCM sitePendingScheduled
12Homepage FeatureOwned WebGCM sitePendingScheduled
13Link-in-BioOwned WebLinktreePendingScheduled

This sheet is the tracker and to-do for analytics and distribution after approval. It is written for one reader: the operator who approves the campaign and then follows it out the door.

6 Live 0 Ready 0 Pending 25 Held

19% live and 19% moved across 31 channels.

Status Desk

Status Desk

Where the campaign stands right now and what to move next.

Awaiting approval. This sheet is a proof; nothing distributes until the campaign is approved in the studio.

6
Live

Submitted, posted, or published with a link on file.

0
Ready

Approved and staged, waiting on the go.

0
Pending

Underway right now.

25
Held

Needs a hand before it can move.

19% live and 19% moved across 31 channels.

Next: 25 of 31 channels are held and waiting on the next move. Open the roster.

Distribution Desk

Distribution Desk

The one roster of every channel this campaign reaches, with live status and links.

Live URL and Publishing Tracker
# Deliverable Platform Live URL Asset Link Status Date Time Stamp Copy Notes
01 Do210Local event calendars Calendar On deck Not yet Not yet Copy 1 Do210 account/session if submitting inside browser
02 TPR Community CalendarLocal event calendars Calendar On deck Not yet Not yet Copy 1 TPR submission form
03 SA CurrentLocal event calendars Calendar On deck Not yet Not yet Copy 1 SA Current account/form
04 EvvntLocal event calendars Calendar On deck Not yet Not yet Copy 1 Evvnt publisher account
05 MeetupLocal event calendars Calendar On deck Not yet Not yet Copy 1 Meetup group organizer account
06 EventbriteTicket buyers Ticketing On deck Not yet Not yet Copy 1 Eventbrite token
07 Facebook EventSocial followers Social event On deck Not yet Not yet Copy 1 Connected Meta page permissions
08 Facebook PostSocial followers Social post Created Jul 2, 2026 1:47 PM CDT Copy 1 Connected Meta page permissions
09 Instagram Post/ReelSocial followers Social post Created Jul 2, 2026 1:47 PM CDT Copy 1 Instagram business account
10 LinkedIn PostSocial followers Social post Created Jul 2, 2026 1:47 PM CDT Copy 1 LinkedIn OAuth
11 X / Twitter PostSocial followers Social post Created Jul 2, 2026 1:47 PM CDT Copy 1 X API credentials
12 YouTube ShortsShort-form video audiences Video On deck Not yet Not yet Copy 1 YouTube OAuth
13 Facebook ReelShort-form video audiences Video On deck Not yet Not yet Copy 1 Connected Meta page permissions
14 Instagram Reel/StoryShort-form video audiences Video On deck Not yet Not yet Copy 1 Instagram business account
15 LinkedIn VideoShort-form video audiences Video On deck Not yet Not yet Copy 1 LinkedIn OAuth
16 Email Press Release RecipientsDirect inbox Email Created Jul 2, 2026 1:47 PM CDT Copy 1 Approved email sender
17 Email Campaign SubscribersDirect inbox Email Created Jul 2, 2026 1:47 PM CDT Copy 1 Email provider credentials
18 KSAT 12Newsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
19 KENS 5Newsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
20 KABB Fox 29 (Daytime SA)Newsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
21 WOAI / News 4 SANewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
22 KLRN (PBS)Newsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
23 Texas Public Radio Arts DeskNewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
24 KRTU 91.7Newsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
25 SA Express-NewsNewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
26 San Antonio ReportNewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
27 San Antonio MagazineNewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
28 Visit San AntonioNewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
29 La Prensa TexasNewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
30 Out In SANewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list
31 SA FlavorNewsroom assignment desks Media contact On deck Not yet Not yet Copy 1 Approved press email list

Copy Desk

Copy Desk

The approved copy for each channel, written once and linked from its roster row.

Copy 1 Press release

Press release (English)

Serves: Email, media contacts, calendars, and ticketing

Locosan Ceramic Studio

SAN ANTONIO, TX Locosan is sharing an ongoing public press package designed to make the work easier for audiences, partners, media contacts, and community supporters to find, understand, and share.

The campaign centers on Handmade ceramics, Vintage glazes and points people toward the clearest next step: locosan.com.

Locosan is the ceramic practice of Jerry Lockey, built through molding, shaping, hand building, and glazing with vintage glazes. Public materials describe the work as story driven and rooted in color, texture, movement, and the spirit of Shouganai: go with the flow and move forward. The campaign is built for ongoing use rather than a single event date, so the press release, calendar language, social posts, email copy, SMS text, and media assets can be adapted as opportunities arise.

About Locosan

Locosan is the studio practice of Jerry Lockey, a ceramic artist in San Antonio, Texas. The work is handmade in stoneware and porcelain and finished with vintage glazes, made under a guiding principle the studio calls Shouganai: going with the flow and moving forward. His wife, Dara, is the muse. New work, the full story, and how to acquire a piece live at locosan.com.

Ongoing details

Project: Locosan Ceramic Studio

Availability: Ongoing

Location or service area: San Antonio, TX

Primary link: locosan.com

Contact: Email: locosan55@gmail.com | Phone: 210-378-5218 | Link: locosan.com

Roster rows: Do210, TPR Community Calendar, SA Current, Evvnt, Meetup, Eventbrite, Facebook Event, Facebook Post, Instagram Post/Reel, LinkedIn Post, X / Twitter Post, YouTube Shorts, Facebook Reel, Instagram Reel/Story, LinkedIn Video, Email Press Release Recipients, Email Campaign Subscribers, KSAT 12, KENS 5, KABB Fox 29 (Daytime SA), WOAI / News 4 SA, KLRN (PBS), Texas Public Radio Arts Desk, KRTU 91.7, SA Express-News, San Antonio Report, San Antonio Magazine, Visit San Antonio, La Prensa Texas, Out In SA, SA Flavor

Art Desk

Art Desk

The proof wall of finished graphics and reels, each shown once with credit, format, and render status.

Graphics

Reels and video

Reels · Shorts · Stories9:16Prepared

Vertical reel (9:16)

9:16 · video_9x16

Open video file

Record Desk

Record Desk

The verified facts behind the campaign: profile, venue, bios, boilerplate, and contacts.

Campaign profile

Date
Date TBD
Time
TBD
Venue
Locosan
Genre
Handmade Ceramics, Vintage Glazes
Location
San Antonio, TX
Adobe Express press sheet (letter)
Adobe Express press sheet (letter)

Venue and location

Locosan is hosting Locosan Ceramic Studio.

Address
San Antonio, TX

Artists and bios

Locosan

Locosan is the ceramic practice of Jerry Lockey, built through molding, shaping, hand building, and glazing with vintage glazes. Public materials describe the work as story driven and rooted in color, texture, movement, and the spirit of Shouganai: go with the flow and move forward.

Website

Media contact

Contact
Locosan

Boilerplate and credits

Quotes, images, and event details on this sheet are cleared for publication.

Every graphic and reel in the Art Desk is an original campaign asset, cleared for use across the channels in the Distribution Desk roster.

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