The Sundial Publishes the West Side Sound Story in Two Languages

1. Status Desk

Where this campaign stands and what needs action next. Start here.

Zero of six channels live

0 Live: Posted, with its live link and posted time recorded.
0 Ready: Approved and ready to post.
6 Pending: Waiting on approval.
0 Held: Waiting on copy or a correction before it posts.

What needs action next

Facts review pending. Confirm this checklist item in the Studio: Campaign Facts Reviewed.
Name the press contact under Campaign Contact in the Studio with a name, an email address and a phone number. The contact card on the Record Desk prints them.
Approve the six channels at Pending: proof the copy on the Copy Desk and the art on the Art Desk, then sign off in the Studio. Distribution begins after sign-off.

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2. Distribution Desk

The single numbered roster of every channel, with status, posted date and live link. Every other desk points here.

#	Channel	Type	Recorded Reach	Status	Posted	Live Link
01	FacebookCopy 01 Vertical MP4 Reel Facebook Story Facebook Feed	Owned social channel	Recorded after the first post	Pending	Recorded at posting	Recorded at posting
02	InstagramCopy 02 Vertical MP4 Reel Instagram Square Instagram Portrait Feed Instagram Story	Owned social channel	Recorded after the first post	Pending	Recorded at posting	Recorded at posting
03	XCopy 03 Vertical MP4 Reel X / Threads Landscape	Owned social channel	Recorded after the first post	Pending	Recorded at posting	Recorded at posting
04	TikTokCopy 04 Vertical MP4 Reel	Owned social channel	Recorded after the first post	Pending	Recorded at posting	Recorded at posting
05	YouTube ShortsCopy 05 Vertical MP4 Reel YouTube Thumbnail	Owned social channel	Recorded after the first post	Pending	Recorded at posting	Recorded at posting
06	Media PitchCopy 06	Earned media pitch	Recorded after the pitch goes out	Pending	Recorded at posting	Recorded at posting

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3. Copy Desk

The approved words, one block per channel, ready to publish exactly as written.

The Story

Press Release

The Sundial Publishes the West Side Sound Story in Two Languages

SAN ANTONIO, Texas: The Sundial, the student newsroom of San Antonio College, published its coverage of a San Antonio Public Library panel on the West Side Sound in English on September 16, 2026, and in Spanish on September 17, 2026, one day apart, in its Culture section.

The article covers "Dissecting the Westside Sound," a presentation and lecture hosted by the San Antonio Public Library and the Latino Collection and Resource Center at the San Antonio Central Library. The panel examined the West Side Sound, a mix of rhythm and blues, rock and Tejano music that the reporting traces to street corners and high school dances decades ago, and to local venues that once drew thousands of teenagers to weekend dances.

Both editions carry the same reporting, written and photographed by Christopher Hernandez, the Sundial's deputy photo editor. Readers who prefer Spanish language coverage of San Antonio culture can read the story in Spanish the same week it first appeared in English, rather than waiting for a later translation.

The Sundial is the student run newsroom of San Antonio College, covering campus and community news, culture and opinion in print and online.

Read the English edition at sacsundial.com/8209. For interview requests or further information, contact The Sundial through its newsroom's published contact page.

01 Facebook

Publishes to roster row 01, Facebook.

The Sundial, San Antonio College's student newsroom, published its West Side Sound panel coverage in English on September 16 and in Spanish on September 17, the same reporting, a day apart. Read how a sound born on San Antonio's West Side, a mix of rhythm and blues, rock and Tejano, still connects generations. Read both versions: https://sacsundial.com/8209/

02 Instagram

Publishes to roster row 02, Instagram.

One story in two languages. The Sundial published its West Side Sound panel coverage in English (Sept. 16) and in Spanish (Sept. 17), the same reporting, one day apart. Link in bio to read both editions. #TheSundial #WestSideSound

03 X

Publishes to roster row 03, X.

The Sundial published its West Side Sound panel story in English Sept. 16 and in Spanish Sept. 17, same reporting, a day apart. Read both: sacsundial.com/8209

04 TikTok

Publishes to roster row 04, TikTok.

Two languages. One story. The Sundial's West Side Sound coverage ran in English one day and in Spanish the next, same reporting, same newsroom. Link in bio to read both editions.

05 YouTube Shorts

Publishes to roster row 05, YouTube Shorts.

The Sundial, San Antonio College's student newsroom, reported on a West Side Sound panel at the San Antonio Public Library, then published the story in English and in Spanish, one day apart. Read both editions at sacsundial.com/8209.

06 Media Pitch

Publishes to roster row 06, Media Pitch.

The Sundial, the student newsroom of San Antonio College, reported on a San Antonio Public Library panel about the West Side Sound and then published the same reporting in English on September 16, 2026, and in Spanish on September 17, 2026, a day apart, in its Culture section. The panel, "Dissecting the Westside Sound," was hosted by the San Antonio Public Library and the Latino Collection and Resource Center. For education and bilingual media desks, the story offers a documented example of a student newsroom publishing parallel original reporting in two languages within the same week, alongside a real news peg about San Antonio's musical history. Both editions were written and photographed by Christopher Hernandez, the Sundial's deputy photo editor. Contact The Sundial through its published newsroom contact page for further information.

Supporting Copy

Copy the writer delivered beyond the roster, numbered S1 onward and ready for the operator to place on a channel.

S1 Email

Ready for the operator to place on a channel.

Subject: One Story, Two Languages: The Sundial's West Side Sound Coverage Preview: Read the English edition and the Spanish edition, published one day apart. The Sundial, San Antonio College's student newsroom, published its coverage of a San Antonio Public Library panel on the West Side Sound in English on September 16, 2026, and in Spanish on September 17, 2026, one day apart. The panel, "Dissecting the Westside Sound," was hosted by the San Antonio Public Library and the Latino Collection and Resource Center. Both editions carry the same reporting, written and photographed by Christopher Hernandez, the Sundial's deputy photo editor. Read both versions at sacsundial.com/8209.

S2 SMS

Ready for the operator to place on a channel.

The Sundial published its West Side Sound story in English and in Spanish, a day apart. Read both: sacsundial.com/8209

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4. Art Desk

The proof wall. Every rendered graphic and film, each shown once, with its format and render status.

Art Direction Note: A magazine feature about one night: a serif headline, a quiet subhead, and a photograph with room to breathe.

9 Images · 1 Video · 10 Attached for Review

Layout check: all 9 files passed before upload. Instagram Story and Facebook Story are one file, shown once.

Campaign Films

Vertical MP4 Reel1080x1920 · 12 SecondsRendered for Review

Technical Checks: Passed
Layout/Copy Checks: Passed
Creative Review: Human Review Pending

Film QA Receipt

21 Checks Passed · 12 Seconds · Target 12 Seconds · Seamless Loop

Human creative, factual and sound review remains pending.

Film source: designed background, type and motion over 4 campaign graphics.

Music: “Shooby Dooba Upbeat Fun Intro Logo” by dirtyflint, licensed through Envato Elements.

Prepared by Good Creative Media.

Open Asset Download Captions

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5. Record Desk

The verified record behind the campaign: facts, research and its citations, credits and contacts.

Jump to the research findings and their references

English edition: Published September 16, 2026
Spanish edition: Published September 17, 2026
Section: Culture
Byline: Christopher Hernandez, deputy photo editor
Subject: The West Side Sound, a mix of rhythm and blues, rock and Tejano

Credits

Graphics: type compositions from the campaign's own words for The Sundial, no photograph.
Film source: designed background, type and motion over 4 campaign graphics.
Music: “Shooby Dooba Upbeat Fun Intro Logo” by dirtyflint, licensed through Envato Elements.

Campaign Idea

We told one story about San Antonio's West Side Sound, and we told it twice, once in English and once in Spanish, because the story belongs to readers in both languages.

Audience Rationale: Readers of The Sundial may include people who prefer Spanish language reporting on San Antonio culture, and a same week Spanish edition signals the newsroom reported this story for them directly rather than translating it later, a strategic judgment drawn from the two publication dates rather than measured reader data. Leading every asset with the two language, one day apart fact, which is the single source backed differentiator in this brief, respects readers regardless of which language they read first, while every audience size or demographic claim stays an open question until aggregate analytics are available.

Research Findings

Numbered findings from the campaign research. Superscript numbers cite the references that follow.

San Antonio Current places its photographer credit directly beneath the lead image on its web article pages.¹
Taiwanese metal band Flesh Juicer performs at Hotel Vegas during SXSW. Credit: Elena Savastano
San Antonio Express-News writes its byline and date directly beneath the web headline, pairing author name with publication date.²
By Paula Allen , Contributor Sep 27, 2025
San Antonio Express-News opens its X posts with the news fact as a complete sentence, then closes with a single link and no hashtags.³
San Antonio renters could be eligible for a share of a $359M class-action settlement involving allegations that property managers and owners conspired to inflate apartment rents.
The New York Times leads certain X posts with a bold label before stating the fact, followed by a single link.⁴
Breaking News: Iran's top security official said the Strait of Hormuz would not reopen until the U.S. met a sweeping list of demands, including withdraw the U.S. military from around Iran, pay war reparations and release frozen Iranian assets.
NPR states its news fact as a plain declarative sentence on Threads, then closes with a single shortened link and no hashtags.⁵
International students could once stay as long as they needed to complete their college degrees, but that's changing, and the restrictions could cut into college budgets.
Texas Public Radio opens its Threads posts with a full descriptive lead sentence, then adds a labeled link prompt rather than a hashtag.⁶
A cold front is expected to push into the area this weekend to keep afternoon highs around 90 degrees and early morning lows in the mid 60s, so it will act as a mere maintainer of weather conditions we've seen in recent days.
The English and Spanish editions ran one day apart under the same reporting, in the same Culture section.^7,8
Sampled posts from five other newsrooms show a recurring pattern of a plain declarative first sentence, a single link, and little or no hashtag use.^1,3,4,5,6

Open the full research study. It holds the audience report, the SWOT and the measurement plan. The findings page holds 3 more.

References

San Antonio Current, A Tale of Two SXSW Festivals https://www.sacurrent.com/music/music-stories-and-interviews/a-tale-of-two-sxsw-festivals/
Published March 17, 2026. Retrieved Sept. 26, 2026. Reference period March 17, 2026.
Population: Readers of sacurrent.com's web article format. Limitations: Single web article, illustrates one outlet's photo credit convention only; not itself about the West Side Sound campaign subject.
San Antonio Express-News on Web https://www.expressnews.com/news/article/san-antonio-history-red-light-sporting-district-21070307.php
Published Sept. 27, 2025. Retrieved Sept. 26, 2026.
San Antonio Express-News on X https://x.com/ExpressNews/status/2093435996738040053
Published Aug. 28, 2026. Retrieved Sept. 26, 2026. Reference period Aug. 28, 2026.
Population: Followers of the San Antonio Express-News X account. Limitations: Single post sample; not itself about the campaign subject, used only for social post style.
The New York Times on X https://x.com/nytimes/status/2086118229831819354
Published Aug. 8, 2026. Retrieved Sept. 26, 2026. Reference period Aug. 8, 2026.
Population: Followers of The New York Times X account. Limitations: Single post sample; not itself about the campaign subject, used only for social post style.
NPR on Threads https://www.threads.com/@npr/post/DbELpo2Gg4H/international-students-could-once-stay-as-long-as-they-needed-to-complete-their
Published July 21, 2026. Retrieved Sept. 26, 2026. Reference period July 21, 2026.
Population: Followers of the NPR Threads account. Limitations: Single post sample; not itself about the campaign subject, used only for social post style.
Texas Public Radio on Threads https://www.threads.com/@texaspublicradio/post/DP4vbLjCDio/a-cold-front-is-expected-to-push-into-the-area-this-weekend-to-keep-afternoon-hi
Published Oct. 16, 2025. Retrieved Sept. 26, 2026. Reference period Oct. 16, 2025.
Population: Followers of the Texas Public Radio Threads account. Limitations: Single post sample; not itself about the campaign subject, used only for social post style.
English article page: Panel Explores the Roots of San Antonio's West Side Sound, The Sundial https://sacsundial.com/8209/
Published Sept. 16, 2026. Retrieved Sept. 25, 2026. Reference period Sept. 16, 2026.
Population: Readers of sacsundial.com, the student newsroom of San Antonio College. Limitations: Single article page read directly. No site traffic, social reach, or reader demographic data is attached to this page.
Spanish edition, referenced by title on the English article page: Panel revive las raices del West Side Sound de San Antonio
Published Sept. 17, 2026. Retrieved Sept. 25, 2026. Reference period Sept. 17, 2026.
Population: Spanish-reading visitors to sacsundial.com. Limitations: The Spanish-language page itself was not independently fetched this session; only its title as linked from the English article's Culture section list is confirmed. Its exact URL, byline consistency, and full text remain to be verified.

Sources and Production Notes

Sources and Review Notes

Supplied source records are retained below. Review their scope and any unresolved differences before publication.

English article page, read September 19, 2026
The headline, the byline, the Culture section, the September 16, 2026 publication date, the lead photograph and every photo caption.
The live page was retrieved and read in full. Its stored copy is in the campaign sources folder.
Spanish article page, read September 19, 2026
The Spanish headline, the same byline, the September 17, 2026 publication date and the verbatim lead caption with its accents.
The live page was retrieved and read in full, and the caption was matched character for character rather than retyped.
Two corrections applied before any copy was written
The event was Dissecting the Westside Sound, hosted by the San Antonio Public Library and the Latino Collection and Resource Center, and no San Antonio College program hosted it. The subject throughout is the West Side Sound, and the name of the horn section a panelist plays with stays off this campaign because neither article uses it.
Both claims were checked against the article text by search rather than by recollection.
Photograph credit and the people in the frame
The photographer is credited in AP order in the caption and the alt text. None of the five people named in the newspaper caption appears in any line of promotional copy.
A news caption is not consent to appear in marketing, so the names stay with the photograph.
Newsroom posting study, 340 posts read September 19, 2026
Every copy rule this campaign follows, including the finding that no Spanish language post appeared across five professional newsrooms.
Posts were retrieved from each outlet's own public author feed and counted. Every count and every quoted example carries its permalink on the Record Desk.

Brand Guide

Campaign Slogan

One Story, Two Languages

Campaign Thought

One Story, Two Languages, One Newsroom

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1. Status Desk

2. Distribution Desk

3. Copy Desk

Press Release

The Sundial Publishes the West Side Sound Story in Two Languages

Supporting Copy

4. Art Desk

Campaign Films

Social and Web Graphics

5. Record Desk

Credits

Campaign Idea

Research Findings

References

Sources and Review Notes

Brand Guide