Evergreen social video campaign · combined press sheet

A charge is not the whole story.

Publishable 8-second social video campaign for Forrest Good PLLC, built for GCM Facebook/Instagram stories and reels and YouTube Shorts.

Production status

1
Pre-ProductionResearch, the story brief, and the channel plan
2
ProductionNative copy, key art, and the type-led reel
3
Post-ProductionDistribution across every channel, logged live
THE IMC MACHINEPress & Distribution Sheet

Distribution Record

Posted under Good Creative Media. Event: Evergreen social-video campaign.

#ChannelTypeMedia ReachStatusPostedLink
1Press Page (Owned Web)Owned WebGCM press hubReady for GCM socialReview sheet
2Facebook - Story/ReelSocial VideoMy Good Creative Media Facebook pagePublishedPublishable MP4
3Instagram - Story/ReelSocial Video@goodcreativemediaPublishedPublishable MP4
4YouTube - ShortSocial VideoJulie Good / GCM channelPublishedPublishable MP4
5Facebook - FeedSocialMy Good Creative Media Facebook pagePublishedReady copy
6Instagram - FeedSocial@goodcreativemediaPublishedReady copy
7LinkedInSocialGood Creative Media company pageManual Handoff ReadyReady copy
8Link-in-BioOwned WebGCM profile linksReady for GCM socialAdd sheet link after approval
ClientForrest Good PLLC
Video master8s · 1080x1920 · H.264/AAC
Press sheetPublished With LinkedIn Manual Handoff Pending
DistributionGCM social only · no event calendar

2. Graphic Assets for Social, Press, and Calendars

18 of 18 standard JPG exports + MP4 master · click any asset to enlarge
1 of 19
Open full-size JPG

3. Media Calendars and Distribution Plan

Social platforms, calendar listings, press, email, and owned web
Created

Facebook feed post

Facebook

Facebook Feed Square · 1200x1200

Open graphic

Caption + square JPG. Live post URL is added after publishing from My Good Creative Media.
Created

Facebook Story / Reel

Facebook

Facebook Story / Reel Cover · 1080x1920

Open graphic

Vertical JPG cover plus MP4 master. Live story/reel URL pending publication.
Created

Facebook Event cover

Facebook Events

Facebook Event Banner · 1920x1005

Open graphic

Optional opening-party/event cover. Use only if an event is created.
Created

Instagram grid post

Instagram

Instagram Square · 1080x1080

Open graphic

Square JPG + caption for @goodcreativemedia.
Created

Instagram portrait feed

Instagram

Instagram Portrait · 1080x1350

Open graphic

Portrait JPG + caption for @goodcreativemedia.
Created

Instagram Story

Instagram

Instagram Story · 1080x1920

Open graphic

Vertical story JPG.
Created

Instagram Reel

Instagram Reels

Facebook Story / Reel Cover · 1080x1920

Open graphic

Use MP4 master with vertical cover.
Created

TikTok post

TikTok

TikTok Cover · 1080x1920

Open graphic

Use MP4 master and TikTok cover.
Created

YouTube Shorts post

YouTube Shorts

YouTube Shorts Cover · 1080x1920

Open graphic

Use MP4 master and Shorts cover.
Complete

YouTube thumbnail

YouTube

YouTube Thumbnail · 1280x720

Open graphic

Thumbnail JPG ready if this becomes a YouTube upload.
Created

LinkedIn post

LinkedIn

LinkedIn Feed · 1200x627

Open graphic

Professional caption + LinkedIn JPG.
Created

X / Twitter post

X

X / Threads Wide · 1600x900

Open graphic

Wide JPG + short copy.
Created

Threads post

Threads

X / Threads Wide · 1600x900

Open graphic

Wide JPG reusable for Threads.
Created

Email announcement header

Email

Email Header · 1200x675

Open graphic

Email header image ready if an announcement email is approved.
Complete

Press / Open Graph image

Owned Web / Press

Press / Open Graph · 1200x630

Open graphic

Share-card image for the press sheet and public links.
Complete

Website hero image

Owned Web

Website Hero · 1600x900

Open graphic

Hero JPG for website or landing-page placement.
Not Created

Eventbrite event page

Eventbrite

Eventbrite Header · 2160x1080

Open graphic

Optional opening-party event page. Live URL pending decision.
Not Created

Do210 calendar listing

Do210

Do210 Calendar Listing · 1200x675

Open graphic

Optional calendar listing. Live URL pending event decision.
Not Created

Texas Public Radio calendar

TPR Community Calendar

TPR Calendar Listing · 1200x675

Open graphic

Optional community-calendar listing. Live URL pending event decision.
Not Created

San Antonio Current calendar

SA Current Calendar

San Antonio Current Calendar · 1200x675

Open graphic

Optional community-calendar listing. Live URL pending event decision.
Not Created

Evvnt syndicated listing

Evvnt

Press / Open Graph · 1200x630

Open graphic

Optional syndicated calendar listing. Live URL pending event decision.
Created

Media advisory / press email

Press Outreach

Press / Open Graph · 1200x630

Open graphic

Draft language exists on sheet; send only if approved.

4. Publishable Video Master

Stories · Reels · Shorts
Ready for Stories/Reels/Shorts

Story arc

  • 0-1s: courthouse/civic source image pushes in under the hook.
  • 1-4s: the record-starts-fast story line builds over restrained legal texture.
  • 4-7s: practice focus gives the viewer a reason to act.
  • 7-8s: phone, website, and attorney-advertising disclosure hold on screen.

Music and CTA

Licensed Envato music bed: uplifting-piano-with-light-strings.mp3. The final frame lands on Call or text (210) 236-1441 and ForrestGoodPLLC.com with attorney-advertising disclosure.

Verification

  • H.264 video stream verified at 1080x1920.
  • AAC audio stream verified with licensed music bed.
  • Duration verified at 8.04 seconds.

5. Social Post Copy

Created Jun 11, 2026, 7:26 PM

Facebook / Instagram Caption

Attorney Advertising. A charge is not the whole story. Forrest Good PLLC reviews San Antonio criminal-defense matters from the facts forward. Call or text (210) 236-1441 or visit ForrestGoodPLLC.com.

YouTube Shorts Caption

A charge is not the whole story. Forrest Good PLLC reviews the facts, record, and procedure in San Antonio criminal-defense matters. Attorney Advertising. ForrestGoodPLLC.com.

On-screen CTA

Call or text (210) 236-1441 · ForrestGoodPLLC.com

6. Live URL and Publishing Tracker

Status colors: not created · created · complete · published · needs reconnect
#Deliverable / PostPlatformLive URL / Asset LinkStatusDate / Time StampNotes
01 Press sheet URLCombined campaign sheet Owned Web Open live URL Published Jun 11, 2026, 7:26 PM Live public review URL.
02 Vertical master MP41080x1920 H.264/AAC master Video Asset Open live URL Complete Jun 11, 2026, 7:26 PM Ready for Facebook Stories/Reels, Instagram Stories/Reels, and YouTube Shorts.
03 Poster frame1080x1920 poster frame Video Asset Open live URL Complete Jun 11, 2026, 7:26 PM Used for preview and link cards.
04 18 static social / press graphicsAll standard social, press, email, event, and web JPG exports Graphic Assets Open live URL Complete Jun 11, 2026, 7:26 PM 18 of 18 standard graphic assets attached to this sheet.
05 Facebook feed postFacebook Feed Square · 1200x1200 Facebook Open live post Created Jun 11, 2026, 7:26 PM Caption + square JPG. Live post URL is added after publishing from My Good Creative Media.
06 Facebook Story / ReelFacebook Story / Reel Cover · 1080x1920 Facebook Open live post Published Jun 12, 2026, 9:01 AM CDT Published as GCM Facebook video/reel from the 8-second MP4 master.
07 Facebook Event coverFacebook Event Banner · 1920x1005 Facebook Events Open live post Created Jun 11, 2026, 7:26 PM Optional opening-party/event cover. Use only if an event is created.
08 Instagram grid postInstagram Square · 1080x1080 Instagram Open live post Created Jun 11, 2026, 7:26 PM Square JPG + caption for @goodcreativemedia.
09 Instagram portrait feedInstagram Portrait · 1080x1350 Instagram Open live post Created Jun 11, 2026, 7:26 PM Portrait JPG + caption for @goodcreativemedia.
10 Instagram StoryInstagram Story · 1080x1920 Instagram Open live post Published Jun 11, 2026, 10:04 PM CDT Published as Instagram Story. Media ID 18098506268232621.
11 Instagram ReelFacebook Story / Reel Cover · 1080x1920 Instagram Reels Open live post Published Jun 12, 2026, 9:01 AM CDT Published as Instagram Reel from the 8-second MP4 master.
12 TikTok postTikTok Cover · 1080x1920 TikTok Open live URL Created Jun 11, 2026, 7:26 PM Use MP4 master and TikTok cover.
13 YouTube Shorts postYouTube Shorts Cover · 1080x1920 YouTube Shorts Open live post Published Jun 12, 2026, 9:01 AM CDT Published to Good Creative Media YouTube as a public Short.
14 YouTube thumbnailYouTube Thumbnail · 1280x720 YouTube Open live post Complete Jun 11, 2026, 7:26 PM Thumbnail JPG ready if this becomes a YouTube upload.
15 LinkedIn postLinkedIn Feed · 1200x627 LinkedIn Open live post Complete Jun 12, 2026, 9:01 AM CDT Organization permissions must be used when using organization as owner
16 X / Twitter postX / Threads Wide · 1600x900 X Open live URL Created Jun 11, 2026, 7:26 PM Wide JPG + short copy.
17 Threads postX / Threads Wide · 1600x900 Threads Open live URL Created Jun 11, 2026, 7:26 PM Wide JPG reusable for Threads.
18 Email announcement headerEmail Header · 1200x675 Email Open live URL Created Jun 11, 2026, 7:26 PM Email header image ready if an announcement email is approved.
19 Press / Open Graph imagePress / Open Graph · 1200x630 Owned Web / Press Open live URL Complete Jun 11, 2026, 7:26 PM Share-card image for the press sheet and public links.
20 Website hero imageWebsite Hero · 1600x900 Owned Web Open live URL Complete Jun 11, 2026, 7:26 PM Hero JPG for website or landing-page placement.
21 Eventbrite event pageEventbrite Header · 2160x1080 Eventbrite Open live URL Not Created Jun 11, 2026, 7:26 PM Optional opening-party event page. Live URL pending decision.
22 Do210 calendar listingDo210 Calendar Listing · 1200x675 Do210 Open live URL Not Created Jun 11, 2026, 7:26 PM Optional calendar listing. Live URL pending event decision.
23 Texas Public Radio calendarTPR Calendar Listing · 1200x675 TPR Community Calendar Open live URL Not Created Jun 11, 2026, 7:26 PM Optional community-calendar listing. Live URL pending event decision.
24 San Antonio Current calendarSan Antonio Current Calendar · 1200x675 SA Current Calendar Open live URL Not Created Jun 11, 2026, 7:26 PM Optional community-calendar listing. Live URL pending event decision.
25 Evvnt syndicated listingPress / Open Graph · 1200x630 Evvnt Open live URL Not Created Jun 11, 2026, 7:26 PM Optional syndicated calendar listing. Live URL pending event decision.
26 Media advisory / press emailPress / Open Graph · 1200x630 Press Outreach Open live URL Created Jun 11, 2026, 7:26 PM Draft language exists on sheet; send only if approved.

7. Brand Guide

Professional PR identity standards

Title / Brand Name

Forrest Good PLLC

Logo / Lockup

Forrest Good PLLC approved wordmark or text lockup; use official logo files when supplied.

Fonts

Press sheet: Inter/Space Grotesk support with editorial serif headlines. Video: IMC CampaignReel typography with large safe-zone CTA and legal disclosure.

Motto

The record starts fast.

Tagline

Facts, rights, and procedure deserve review before the case defines you.

Mascot / Character Rule

None approved. Attorney advertising should not introduce a mascot unless the client brand already owns one.

Voice

A local, direct, evidence-minded criminal-defense practice in Southtown for Bexar County matters.

Required Disclosure

Attorney Advertising. General information only; not legal advice. No result guaranteed.

Background#111315
Panel#1b1712
Accent#c79a45
Text#fffaf0

8. Strategic Brief

SWOT · audience · psychographics

Single-minded proposition

Forrest Good PLLC helps people accused of crimes move from panic to record-based review.

Positioning

A local, direct, evidence-minded criminal-defense practice in Southtown for Bexar County matters.

Primary audience

  • Adults in San Antonio or Bexar County facing DWI, assault, drug, theft, or related allegations.
  • Family members trying to help someone after an arrest or court notice.
  • Working adults worried about license, job, family, or record consequences.

Psychographic pressure

  • High urgency and low procedural knowledge.
  • Fear of being judged; needs plain language and dignity.
  • Looks for a lawyer who will review facts rather than sell a promise.

Strengths

  • Focused criminal-defense positioning.
  • Verified phone, website, and San Antonio office context.
  • Clear consultation CTA.

Weaknesses / limits

  • Must avoid guarantees, fear imagery, and guilt imagery.
  • Sensitive audience may distrust legal-ad hype.

Opportunities

  • Short video can turn panic scrolling into a consultation path.
  • Evidence-first message differentiates from loud criminal-defense advertising.

Threats and guardrails

  • Crowded San Antonio criminal-defense market.
  • Compliance risk if copy implies outcomes.

9. Press Release Draft

Evergreen context only

Evergreen note: This narrative is for the press sheet and website context. It is not a press-list send and it is not an event calendar listing.

SAN ANTONIO, Texas: Forrest Good PLLC is running a publishable evergreen social-video campaign for people who need criminal-defense information before a court record takes over the conversation. The campaign centers on one idea: a charge is not the whole story. The video uses an 8-second vertical story arc, licensed music, and a direct CTA to route viewers toward ForrestGoodPLLC.com and (210) 236-1441. The campaign will run through My Good Creative Media social profiles as owned social content. It is attorney advertising and general information only, not legal advice. Evergreen distribution note: This draft is press-sheet language only. It is not queued for press-list email distribution, calendar submission, Eventbrite, Facebook Events, Do210, TPR, San Antonio Current, or Evvnt.

10. Research and Compliance

Sources, limits, disclosures

Compliance and limits

  • Attorney Advertising disclosure required.
  • No guarantee, outcome promise, specialization claim, or comparative superiority.
  • No fake client, mugshot, jail, handcuff, or guilt imagery.
  • General information only; no attorney-client relationship from viewing.