Evergreen social video campaign · combined press sheet

Make the plan before the family needs it.

Publishable 8-second social video campaign for Rutherford Law Firm, PLLC, built for GCM Facebook/Instagram stories and reels and YouTube Shorts.

Production status

1
Pre-ProductionResearch, the story brief, and the channel plan
2
ProductionNative copy, key art, and the type-led reel
3
Post-ProductionDistribution across every channel, logged live
THE IMC MACHINEPress & Distribution Sheet

Distribution Record

Posted under Good Creative Media. Event: Evergreen social-video campaign.

#ChannelTypeMedia ReachStatusPostedLink
1Press Page (Owned Web)Owned WebGCM press hubReady for GCM socialReview sheet
2Facebook - Story/ReelSocial VideoMy Good Creative Media Facebook pageReady for GCM socialPublishable MP4
3Instagram - Story/ReelSocial Video@goodcreativemediaReady for GCM socialPublishable MP4
4YouTube - ShortSocial VideoJulie Good / GCM channelReady for GCM socialPublishable MP4
5Facebook - FeedSocialMy Good Creative Media Facebook pageReady for GCM socialReady copy
6Instagram - FeedSocial@goodcreativemediaReady for GCM socialReady copy
7LinkedInSocialGood Creative Media company pageReady for GCM socialReady copy
8Link-in-BioOwned WebGCM profile linksReady for GCM socialAdd sheet link after approval
ClientRutherford Law Firm, PLLC
Video master8s · 1080x1920 · H.264/AAC
Press sheetCreative Ready, Publishing Pending
DistributionGCM social only · no event calendar

2. Graphic Assets for Social, Press, and Calendars

18 of 18 standard JPG exports + MP4 master · click any asset to enlarge
1 of 19
Open full-size JPG

3. Media Calendars and Distribution Plan

Social platforms, calendar listings, press, email, and owned web
Created

Facebook feed post

Facebook

Facebook Feed Square · 1200x1200

Open graphic

Caption + square JPG. Live post URL is added after publishing from My Good Creative Media.
Created

Facebook Story / Reel

Facebook

Facebook Story / Reel Cover · 1080x1920

Open graphic

Vertical JPG cover plus MP4 master. Live story/reel URL pending publication.
Created

Facebook Event cover

Facebook Events

Facebook Event Banner · 1920x1005

Open graphic

Optional opening-party/event cover. Use only if an event is created.
Created

Instagram grid post

Instagram

Instagram Square · 1080x1080

Open graphic

Square JPG + caption for @goodcreativemedia.
Created

Instagram portrait feed

Instagram

Instagram Portrait · 1080x1350

Open graphic

Portrait JPG + caption for @goodcreativemedia.
Created

Instagram Story

Instagram

Instagram Story · 1080x1920

Open graphic

Vertical story JPG.
Created

Instagram Reel

Instagram Reels

Facebook Story / Reel Cover · 1080x1920

Open graphic

Use MP4 master with vertical cover.
Created

TikTok post

TikTok

TikTok Cover · 1080x1920

Open graphic

Use MP4 master and TikTok cover.
Created

YouTube Shorts post

YouTube Shorts

YouTube Shorts Cover · 1080x1920

Open graphic

Use MP4 master and Shorts cover.
Complete

YouTube thumbnail

YouTube

YouTube Thumbnail · 1280x720

Open graphic

Thumbnail JPG ready if this becomes a YouTube upload.
Created

LinkedIn post

LinkedIn

LinkedIn Feed · 1200x627

Open graphic

Professional caption + LinkedIn JPG.
Created

X / Twitter post

X

X / Threads Wide · 1600x900

Open graphic

Wide JPG + short copy.
Created

Threads post

Threads

X / Threads Wide · 1600x900

Open graphic

Wide JPG reusable for Threads.
Created

Email announcement header

Email

Email Header · 1200x675

Open graphic

Email header image ready if an announcement email is approved.
Complete

Press / Open Graph image

Owned Web / Press

Press / Open Graph · 1200x630

Open graphic

Share-card image for the press sheet and public links.
Complete

Website hero image

Owned Web

Website Hero · 1600x900

Open graphic

Hero JPG for website or landing-page placement.
Not Created

Eventbrite event page

Eventbrite

Eventbrite Header · 2160x1080

Open graphic

Optional opening-party event page. Live URL pending decision.
Not Created

Do210 calendar listing

Do210

Do210 Calendar Listing · 1200x675

Open graphic

Optional calendar listing. Live URL pending event decision.
Not Created

Texas Public Radio calendar

TPR Community Calendar

TPR Calendar Listing · 1200x675

Open graphic

Optional community-calendar listing. Live URL pending event decision.
Not Created

San Antonio Current calendar

SA Current Calendar

San Antonio Current Calendar · 1200x675

Open graphic

Optional community-calendar listing. Live URL pending event decision.
Not Created

Evvnt syndicated listing

Evvnt

Press / Open Graph · 1200x630

Open graphic

Optional syndicated calendar listing. Live URL pending event decision.
Created

Media advisory / press email

Press Outreach

Press / Open Graph · 1200x630

Open graphic

Draft language exists on sheet; send only if approved.

4. Publishable Video Master

Stories · Reels · Shorts
Ready for Stories/Reels/Shorts

Story arc

  • 0-1s: San Antonio source image opens as a family-planning signal.
  • 1-4s: the planning-before-crisis line gives the ad its point.
  • 4-7s: estate/probate practice lanes become clear.
  • 7-8s: phone, website, and attorney-advertising disclosure hold on screen.

Music and CTA

Licensed Envato music bed: uplifting-piano-with-light-strings.mp3. The final frame lands on Call (210) 225-4200 and RutherfordAndRutherford.com with attorney-advertising disclosure.

Verification

  • H.264 video stream verified at 1080x1920.
  • AAC audio stream verified with licensed music bed.
  • Duration verified at 8.04 seconds.

5. Social Post Copy

Created Jun 11, 2026, 7:26 PM

Facebook / Instagram Caption

Attorney Advertising. Estate questions are easier before crisis. Rutherford Law Firm, PLLC helps San Antonio families with wills, trusts, probate, estate administration, and related litigation. Call (210) 225-4200 or visit RutherfordAndRutherford.com.

YouTube Shorts Caption

Make the plan before the family needs it. Rutherford Law Firm helps with wills, trusts, probate, and estate administration in San Antonio. Attorney Advertising.

On-screen CTA

Call (210) 225-4200 · RutherfordAndRutherford.com

6. Live URL and Publishing Tracker

Status colors: not created · created · complete · published
#Deliverable / PostPlatformLive URL / Asset LinkStatusDate / Time StampNotes
01 Press sheet URLCombined campaign sheet Owned Web Open live URL Published Jun 11, 2026, 7:26 PM Live public review URL.
02 Vertical master MP41080x1920 H.264/AAC master Video Asset Open live URL Complete Jun 11, 2026, 7:26 PM Ready for Facebook Stories/Reels, Instagram Stories/Reels, and YouTube Shorts.
03 Poster frame1080x1920 poster frame Video Asset Open live URL Complete Jun 11, 2026, 7:26 PM Used for preview and link cards.
04 18 static social / press graphicsAll standard social, press, email, event, and web JPG exports Graphic Assets Open live URL Complete Jun 11, 2026, 7:26 PM 18 of 18 standard graphic assets attached to this sheet.
05 Facebook feed postFacebook Feed Square · 1200x1200 Facebook Open live URL Created Jun 11, 2026, 7:26 PM Caption + square JPG. Live post URL is added after publishing from My Good Creative Media.
06 Facebook Story / ReelFacebook Story / Reel Cover · 1080x1920 Facebook Open live URL Created Jun 11, 2026, 7:26 PM Vertical JPG cover plus MP4 master. Live story/reel URL pending publication.
07 Facebook Event coverFacebook Event Banner · 1920x1005 Facebook Events Open live URL Created Jun 11, 2026, 7:26 PM Optional opening-party/event cover. Use only if an event is created.
08 Instagram grid postInstagram Square · 1080x1080 Instagram Open live URL Created Jun 11, 2026, 7:26 PM Square JPG + caption for @goodcreativemedia.
09 Instagram portrait feedInstagram Portrait · 1080x1350 Instagram Open live URL Created Jun 11, 2026, 7:26 PM Portrait JPG + caption for @goodcreativemedia.
10 Instagram StoryInstagram Story · 1080x1920 Instagram Open live URL Created Jun 11, 2026, 7:26 PM Vertical story JPG.
11 Instagram ReelFacebook Story / Reel Cover · 1080x1920 Instagram Reels Open live URL Created Jun 11, 2026, 7:26 PM Use MP4 master with vertical cover.
12 TikTok postTikTok Cover · 1080x1920 TikTok Open live URL Created Jun 11, 2026, 7:26 PM Use MP4 master and TikTok cover.
13 YouTube Shorts postYouTube Shorts Cover · 1080x1920 YouTube Shorts Open live URL Created Jun 11, 2026, 7:26 PM Use MP4 master and Shorts cover.
14 YouTube thumbnailYouTube Thumbnail · 1280x720 YouTube Open live URL Complete Jun 11, 2026, 7:26 PM Thumbnail JPG ready if this becomes a YouTube upload.
15 LinkedIn postLinkedIn Feed · 1200x627 LinkedIn Open live URL Created Jun 11, 2026, 7:26 PM Professional caption + LinkedIn JPG.
16 X / Twitter postX / Threads Wide · 1600x900 X Open live URL Created Jun 11, 2026, 7:26 PM Wide JPG + short copy.
17 Threads postX / Threads Wide · 1600x900 Threads Open live URL Created Jun 11, 2026, 7:26 PM Wide JPG reusable for Threads.
18 Email announcement headerEmail Header · 1200x675 Email Open live URL Created Jun 11, 2026, 7:26 PM Email header image ready if an announcement email is approved.
19 Press / Open Graph imagePress / Open Graph · 1200x630 Owned Web / Press Open live URL Complete Jun 11, 2026, 7:26 PM Share-card image for the press sheet and public links.
20 Website hero imageWebsite Hero · 1600x900 Owned Web Open live URL Complete Jun 11, 2026, 7:26 PM Hero JPG for website or landing-page placement.
21 Eventbrite event pageEventbrite Header · 2160x1080 Eventbrite Open live URL Not Created Jun 11, 2026, 7:26 PM Optional opening-party event page. Live URL pending decision.
22 Do210 calendar listingDo210 Calendar Listing · 1200x675 Do210 Open live URL Not Created Jun 11, 2026, 7:26 PM Optional calendar listing. Live URL pending event decision.
23 Texas Public Radio calendarTPR Calendar Listing · 1200x675 TPR Community Calendar Open live URL Not Created Jun 11, 2026, 7:26 PM Optional community-calendar listing. Live URL pending event decision.
24 San Antonio Current calendarSan Antonio Current Calendar · 1200x675 SA Current Calendar Open live URL Not Created Jun 11, 2026, 7:26 PM Optional community-calendar listing. Live URL pending event decision.
25 Evvnt syndicated listingPress / Open Graph · 1200x630 Evvnt Open live URL Not Created Jun 11, 2026, 7:26 PM Optional syndicated calendar listing. Live URL pending event decision.
26 Media advisory / press emailPress / Open Graph · 1200x630 Press Outreach Open live URL Created Jun 11, 2026, 7:26 PM Draft language exists on sheet; send only if approved.

7. Brand Guide

Professional PR identity standards

Title / Brand Name

Rutherford Law Firm, PLLC

Logo / Lockup

Rutherford Law Firm, PLLC approved wordmark or text lockup; use official logo files when supplied.

Fonts

Press sheet: Inter/Space Grotesk support with editorial serif headlines. Video: IMC CampaignReel typography with large safe-zone CTA and legal disclosure.

Motto

Planning is easier before crisis.

Tagline

Wills, trusts, probate, and administration need a clear record.

Mascot / Character Rule

None approved. Attorney advertising should not introduce a mascot unless the client brand already owns one.

Voice

A Southtown San Antonio estate, wills, trusts, probate, and litigation practice for families who need calm legal structure.

Required Disclosure

Attorney Advertising. General information only; not legal advice. No result guaranteed.

Background#17120f
Panel#241b13
Accent#d7b56d
Text#fff7e8

8. Strategic Brief

SWOT · audience · psychographics

Single-minded proposition

Rutherford Law Firm helps families reduce estate uncertainty by putting records, wishes, and probate next steps in order.

Positioning

A Southtown San Antonio estate, wills, trusts, probate, and litigation practice for families who need calm legal structure.

Primary audience

  • Adults 45+ thinking about wills, trusts, powers of attorney, or family planning.
  • Adult children helping parents organize documents or navigate probate.
  • Personal representatives, heirs, and families facing estate administration after a death.

Psychographic pressure

  • Avoidance until a health event, death, property issue, or family conflict makes planning urgent.
  • Need for calm authority and plain language.
  • Concern about family conflict, cost, time, and doing the wrong thing.

Strengths

  • Clear estate/probate focus.
  • Verified phone and South Alamo address.
  • Practice ties to wills, trusts, probate, estate administration, and litigation.

Weaknesses / limits

  • Estate planning can feel easy to postpone.
  • Final public domain resolution should be verified before paid distribution.

Opportunities

  • Evergreen social can make the first call less intimidating.
  • Planning-before-crisis message fits a broad adult audience.

Threats and guardrails

  • DIY legal-document services commoditize simple wills.
  • Family conflict can make cautious claims necessary.

9. Press Release Draft

Evergreen context only

Evergreen note: This narrative is for the press sheet and website context. It is not a press-list send and it is not an event calendar listing.

SAN ANTONIO, Texas: Rutherford Law Firm, PLLC is running a publishable evergreen social-video campaign for families who need to plan before estate questions become emergencies. The 8-second vertical master carries one simple message: make the plan before the family needs it. It is built for Facebook stories and reels, Instagram stories and reels, and YouTube Shorts, with licensed music and a direct CTA to RutherfordAndRutherford.com and (210) 225-4200. The campaign will run through My Good Creative Media social profiles as owned social content. It is attorney advertising and general information only, not legal advice. Evergreen distribution note: This draft is press-sheet language only. It is not queued for press-list email distribution, calendar submission, Eventbrite, Facebook Events, Do210, TPR, San Antonio Current, or Evvnt.

10. Research and Compliance

Sources, limits, disclosures

Compliance and limits

  • Attorney Advertising disclosure required.
  • No promise that a plan prevents every dispute or tax issue.
  • No invented credentials, certifications, or testimonials.
  • Use final domain once DNS resolves; staging supplied verified research material.