Evergreen social video campaign · combined press sheet

Three firms. One Southtown address.

Publishable 8-second social video campaign for South Alamo Law Center, built for GCM Facebook/Instagram stories and reels and YouTube Shorts.

Production status

1
Pre-ProductionResearch, the story brief, and the channel plan
2
ProductionNative copy, key art, and the type-led reel
3
Post-ProductionDistribution across every channel, logged live
THE IMC MACHINEPress & Distribution Sheet

Distribution Record

Posted under Good Creative Media. Event: Evergreen social-video campaign.

#ChannelTypeMedia ReachStatusPostedLink
1Press Page (Owned Web)Owned WebGCM press hubReady for GCM socialReview sheet
2Facebook - Story/ReelSocial VideoMy Good Creative Media Facebook pageReady for GCM socialPublishable MP4
3Instagram - Story/ReelSocial Video@goodcreativemediaReady for GCM socialPublishable MP4
4YouTube - ShortSocial VideoJulie Good / GCM channelReady for GCM socialPublishable MP4
5Facebook - FeedSocialMy Good Creative Media Facebook pageReady for GCM socialReady copy
6Instagram - FeedSocial@goodcreativemediaReady for GCM socialReady copy
7LinkedInSocialGood Creative Media company pageReady for GCM socialReady copy
8Link-in-BioOwned WebGCM profile linksReady for GCM socialAdd sheet link after approval
ClientSouth Alamo Law Center
Video master8s · 1080x1920 · H.264/AAC
Press sheetCreative Ready, Publishing Pending
DistributionGCM social only · no event calendar

2. Graphic Assets for Social, Press, and Calendars

18 of 18 standard JPG exports + MP4 master · click any asset to enlarge
1 of 19

3. Media Calendars and Distribution Plan

Social platforms, calendar listings, press, email, and owned web
Created

Facebook feed post

Facebook

Facebook Feed Square · 1200x1200

Open graphic

Caption + square JPG. Live post URL is added after publishing from My Good Creative Media.
Created

Facebook Story / Reel

Facebook

Facebook Story / Reel Cover · 1080x1920

Open graphic

Vertical JPG cover plus MP4 master. Live story/reel URL pending publication.
Created

Facebook Event cover

Facebook Events

Facebook Event Banner · 1920x1005

Open graphic

Optional opening-party/event cover. Use only if an event is created.
Created

Instagram grid post

Instagram

Instagram Square · 1080x1080

Open graphic

Square JPG + caption for @goodcreativemedia.
Created

Instagram portrait feed

Instagram

Instagram Portrait · 1080x1350

Open graphic

Portrait JPG + caption for @goodcreativemedia.
Created

Instagram Story

Instagram

Instagram Story · 1080x1920

Open graphic

Vertical story JPG.
Created

Instagram Reel

Instagram Reels

Facebook Story / Reel Cover · 1080x1920

Open graphic

Use MP4 master with vertical cover.
Created

TikTok post

TikTok

TikTok Cover · 1080x1920

Open graphic

Use MP4 master and TikTok cover.
Created

YouTube Shorts post

YouTube Shorts

YouTube Shorts Cover · 1080x1920

Open graphic

Use MP4 master and Shorts cover.
Complete

YouTube thumbnail

YouTube

YouTube Thumbnail · 1280x720

Open graphic

Thumbnail JPG ready if this becomes a YouTube upload.
Created

LinkedIn post

LinkedIn

LinkedIn Feed · 1200x627

Open graphic

Professional caption + LinkedIn JPG.
Created

X / Twitter post

X

X / Threads Wide · 1600x900

Open graphic

Wide JPG + short copy.
Created

Threads post

Threads

X / Threads Wide · 1600x900

Open graphic

Wide JPG reusable for Threads.
Created

Email announcement header

Email

Email Header · 1200x675

Open graphic

Email header image ready if an announcement email is approved.
Complete

Press / Open Graph image

Owned Web / Press

Press / Open Graph · 1200x630

Open graphic

Share-card image for the press sheet and public links.
Complete

Website hero image

Owned Web

Website Hero · 1600x900

Open graphic

Hero JPG for website or landing-page placement.
Not Created

Eventbrite event page

Eventbrite

Eventbrite Header · 2160x1080

Open graphic

Optional opening-party event page. Live URL pending decision.
Not Created

Do210 calendar listing

Do210

Do210 Calendar Listing · 1200x675

Open graphic

Optional calendar listing. Live URL pending event decision.
Not Created

Texas Public Radio calendar

TPR Community Calendar

TPR Calendar Listing · 1200x675

Open graphic

Optional community-calendar listing. Live URL pending event decision.
Not Created

San Antonio Current calendar

SA Current Calendar

San Antonio Current Calendar · 1200x675

Open graphic

Optional community-calendar listing. Live URL pending event decision.
Not Created

Evvnt syndicated listing

Evvnt

Press / Open Graph · 1200x630

Open graphic

Optional syndicated calendar listing. Live URL pending event decision.
Created

Media advisory / press email

Press Outreach

Press / Open Graph · 1200x630

Open graphic

Draft language exists on sheet; send only if approved.

4. Publishable Video Master

Stories · Reels · Shorts
Ready for Stories/Reels/Shorts

Story arc

  • 0-1s: neutral law-library/office visual establishes a professional legal-center context without implying a specific building.
  • 1-4s: one-address/three-practices story clarifies the offer.
  • 4-7s: practice lanes route the viewer without implying a combined firm.
  • 7-8s: SouthAlamoLaw.com and independent-firms disclosure hold on screen.

Music and CTA

Licensed Envato music bed: uplifting-piano-with-light-strings.mp3. The final frame lands on Visit SouthAlamoLaw.com with attorney-advertising disclosure.

Verification

  • H.264 video stream verified at 1080x1920.
  • AAC audio stream verified with licensed music bed.
  • Duration verified at 8.04 seconds.

5. Social Post Copy

Created Jun 11, 2026, 7:26 PM

Facebook / Instagram Caption

Attorney Advertising. Three independent San Antonio law firms share one Southtown address at 923 S. Alamo Street: Forrest Good PLLC, Rutherford Law Firm, PLLC, and Crone Law PLLC. Start at SouthAlamoLaw.com to find the right practice lane.

YouTube Shorts Caption

One address. Three independent practices. South Alamo Law Center routes San Antonio legal questions to the right firm at 923 S. Alamo Street. Attorney Advertising.

On-screen CTA

SouthAlamoLaw.com · independent firms at 923 S. Alamo

6. Live URL and Publishing Tracker

Status colors: not created · created · complete · published
#Deliverable / PostPlatformLive URL / Asset LinkStatusDate / Time StampNotes
01 Press sheet URLCombined campaign sheet Owned Web Open live URL Published Jun 11, 2026, 7:26 PM Live public review URL.
02 Vertical master MP41080x1920 H.264/AAC master Video Asset Open live URL Complete Jun 11, 2026, 7:26 PM Ready for Facebook Stories/Reels, Instagram Stories/Reels, and YouTube Shorts.
03 Poster frame1080x1920 poster frame Video Asset Open live URL Complete Jun 11, 2026, 7:26 PM Used for preview and link cards.
04 18 static social / press graphicsAll standard social, press, email, event, and web JPG exports Graphic Assets Open live URL Complete Jun 11, 2026, 7:26 PM 18 of 18 standard graphic assets attached to this sheet.
05 Facebook feed postFacebook Feed Square · 1200x1200 Facebook Open live URL Created Jun 11, 2026, 7:26 PM Caption + square JPG. Live post URL is added after publishing from My Good Creative Media.
06 Facebook Story / ReelFacebook Story / Reel Cover · 1080x1920 Facebook Open live URL Created Jun 11, 2026, 7:26 PM Vertical JPG cover plus MP4 master. Live story/reel URL pending publication.
07 Facebook Event coverFacebook Event Banner · 1920x1005 Facebook Events Open live URL Created Jun 11, 2026, 7:26 PM Optional opening-party/event cover. Use only if an event is created.
08 Instagram grid postInstagram Square · 1080x1080 Instagram Open live URL Created Jun 11, 2026, 7:26 PM Square JPG + caption for @goodcreativemedia.
09 Instagram portrait feedInstagram Portrait · 1080x1350 Instagram Open live URL Created Jun 11, 2026, 7:26 PM Portrait JPG + caption for @goodcreativemedia.
10 Instagram StoryInstagram Story · 1080x1920 Instagram Open live URL Created Jun 11, 2026, 7:26 PM Vertical story JPG.
11 Instagram ReelFacebook Story / Reel Cover · 1080x1920 Instagram Reels Open live URL Created Jun 11, 2026, 7:26 PM Use MP4 master with vertical cover.
12 TikTok postTikTok Cover · 1080x1920 TikTok Open live URL Created Jun 11, 2026, 7:26 PM Use MP4 master and TikTok cover.
13 YouTube Shorts postYouTube Shorts Cover · 1080x1920 YouTube Shorts Open live URL Created Jun 11, 2026, 7:26 PM Use MP4 master and Shorts cover.
14 YouTube thumbnailYouTube Thumbnail · 1280x720 YouTube Open live URL Complete Jun 11, 2026, 7:26 PM Thumbnail JPG ready if this becomes a YouTube upload.
15 LinkedIn postLinkedIn Feed · 1200x627 LinkedIn Open live URL Created Jun 11, 2026, 7:26 PM Professional caption + LinkedIn JPG.
16 X / Twitter postX / Threads Wide · 1600x900 X Open live URL Created Jun 11, 2026, 7:26 PM Wide JPG + short copy.
17 Threads postX / Threads Wide · 1600x900 Threads Open live URL Created Jun 11, 2026, 7:26 PM Wide JPG reusable for Threads.
18 Email announcement headerEmail Header · 1200x675 Email Open live URL Created Jun 11, 2026, 7:26 PM Email header image ready if an announcement email is approved.
19 Press / Open Graph imagePress / Open Graph · 1200x630 Owned Web / Press Open live URL Complete Jun 11, 2026, 7:26 PM Share-card image for the press sheet and public links.
20 Website hero imageWebsite Hero · 1600x900 Owned Web Open live URL Complete Jun 11, 2026, 7:26 PM Hero JPG for website or landing-page placement.
21 Eventbrite event pageEventbrite Header · 2160x1080 Eventbrite Open live URL Not Created Jun 11, 2026, 7:26 PM Optional opening-party event page. Live URL pending decision.
22 Do210 calendar listingDo210 Calendar Listing · 1200x675 Do210 Open live URL Not Created Jun 11, 2026, 7:26 PM Optional calendar listing. Live URL pending event decision.
23 Texas Public Radio calendarTPR Calendar Listing · 1200x675 TPR Community Calendar Open live URL Not Created Jun 11, 2026, 7:26 PM Optional community-calendar listing. Live URL pending event decision.
24 San Antonio Current calendarSan Antonio Current Calendar · 1200x675 SA Current Calendar Open live URL Not Created Jun 11, 2026, 7:26 PM Optional community-calendar listing. Live URL pending event decision.
25 Evvnt syndicated listingPress / Open Graph · 1200x630 Evvnt Open live URL Not Created Jun 11, 2026, 7:26 PM Optional syndicated calendar listing. Live URL pending event decision.
26 Media advisory / press emailPress / Open Graph · 1200x630 Press Outreach Open live URL Created Jun 11, 2026, 7:26 PM Draft language exists on sheet; send only if approved.

7. Brand Guide

Professional PR identity standards

Title / Brand Name

South Alamo Law Center

Logo / Lockup

South Alamo Law Center approved wordmark or text lockup; use official logo files when supplied.

Fonts

Press sheet: Inter/Space Grotesk support with editorial serif headlines. Video: IMC CampaignReel typography with large safe-zone CTA and legal disclosure.

Motto

One address. Three practices.

Tagline

Criminal defense, estate/probate, family/civil, mediation, and business-law routing.

Mascot / Character Rule

None approved. Attorney advertising should not introduce a mascot unless the client brand already owns one.

Voice

A Southtown/King William shared law-office address for distinct criminal defense, estate/probate, family/civil, mediation, and business-law needs.

Required Disclosure

Attorney Advertising. Shared office brand only. Each firm is independent. General information; not legal advice.

Background#10251c
Panel#172d22
Accent#e8c4ad
Text#fff7e8

8. Strategic Brief

SWOT · audience · psychographics

Single-minded proposition

South Alamo Law Center makes one neighborhood address memorable while routing people to the right independent firm.

Positioning

A Southtown/King William shared law-office address for distinct criminal defense, estate/probate, family/civil, mediation, and business-law needs.

Primary audience

  • San Antonio residents looking for legal help near downtown, Southtown, or King William.
  • Referral sources who know the address but need the correct firm.
  • People who do not yet know whether they need criminal, probate, family, civil, mediation, or business counsel.

Psychographic pressure

  • Wants a real local place, not a faceless directory.
  • Needs clarity about which firm handles which problem.
  • Responds to neighborhood trust, convenience, and professional separation.

Strengths

  • Memorable address and neighborhood identity.
  • Three complementary independent practice lanes.
  • Verified resident firms and a neutral law-library visual that avoids an unverified exterior.

Weaknesses / limits

  • Final public site is still coming soon on SouthAlamoLaw.com.
  • Must avoid implying a partnership or combined practice.

Opportunities

  • Own the Southtown legal-center position.
  • Create local recognition before broad paid distribution.

Threats and guardrails

  • Confusion about independent-firm status.
  • New brand with low awareness.

9. Press Release Draft

Evergreen context only

Evergreen note: This narrative is for the press sheet and website context. It is not a press-list send and it is not an event calendar listing.

SAN ANTONIO, Texas: South Alamo Law Center is running a publishable evergreen social-video campaign for its shared Southtown office at 923 S. Alamo Street. The 8-second vertical master introduces one address for three independent San Antonio law firms: Forrest Good PLLC, Rutherford Law Firm, PLLC, and Crone Law PLLC. The video is built for Facebook stories and reels, Instagram stories and reels, and YouTube Shorts, with licensed music and a direct CTA to SouthAlamoLaw.com and the resident-firm contact path. South Alamo Law Center is a shared office brand; each resident firm is independent and solely responsible for the clients it represents. This is attorney advertising and general information only, not legal advice. Evergreen distribution note: This draft is press-sheet language only. It is not queued for press-list email distribution, calendar submission, Eventbrite, Facebook Events, Do210, TPR, San Antonio Current, or Evvnt.

10. Research and Compliance

Sources, limits, disclosures

Compliance and limits

  • Attorney Advertising disclosure required.
  • South Alamo Law Center is a shared office brand, not a single law firm.
  • Do not imply joint representation, shared clients, or one combined practice.
  • Each resident firm is independent and solely responsible for the clients it represents.